Tuesday, 12 February 2013

Commercial Photography of a Foundry in Birmingham

I was recently commissioned by an iron and aluminium foundry to do some commercial photography in Birmingham in order to update the photos in their brochures and on their website.




While casting molten metal is a very old (not to mention dangerous!) trade, I was amazed at how precise and intricate the castings were.  My client also had a CNC machining facility which allowed them to add other components and drill holes and threads to create finished products.  It was fascinating to see what could be done with a load of scrap iron - given the right handling. 

This assignment was quite tricky as not only was I was working in a very hot, noisy and potentially dangerous environment, the lighting was challenging as it was very dark inside the foundry.  I had to set up portable lighting equipment, but I had to be very careful not to cause a trip hazard, so all lights had to be battery-powered.  This also enabled me to work at a faster pace as each shot was quicker to set up than it would have been using my studio flash units.









In addition to photographing the staff at work, I set up my mobile studio in a separate room with a white background and studio lighting in order to take some product photos.  I also took some staff portraits while I was there, so many different photographic techniques were needed for this job.




 Finally, I had to photograph a 1/5th scale bronze cast model of a Spitfire.  It was an incredibly detailed model, which included the pilot and all the instruments on his instrument panel in the cockpit.  


My client wanted a photograph of the Spitfire against a plain white background, but they also wanted to show the scale of the model.  The model was situated in a busy office, surrounded by desks and it was too big and heavy to move into a separate room, so I had to set up my lights around people working at their desks.  We still had to move the Spitfire slightly to get it in the right position to photograph it and it was so heavy that it took six men to move it!  I put up a white background behind it and extended it right up to the ceiling, but as the Spitfire's right wing reached right up to the ceiling and being a couple of feet in front the background, the background paper was still too low even though it was physically impossible to raise it any higher.  The only option was to extend the background in Photoshop after the shoot.  Also, as the model was so heavy and awkward to lift, we couldn't lift it high enough to get my background paper underneath without tearing it, creasing it, or making it dirty, so the only option was to cut the paper around the base of its stand.  Again, the cut edges had to be retouched after the shoot.  Here is one of the shots before the retouching:


The photo below is the retouched shot of the Spitfire.  I have also added the shadow of a man next to the model, to give it a sense of scale.  All in a day's (or several days') work!







N.B. This blog covers just the PR, commercial, corporate editorial, architectural and aerial photography and videography side of my business.  Please see my Reportage Wedding Photography Blog for up-to-date news about the wedding and portrait side of my business. 

Wednesday, 23 January 2013

Multi-national Chairmen come to Coventry



I have just been photographing Ratan Tata and Cyrus Mistry.  Ratan has just retired from being the Chairman of the Board of Indian multi-national company Tata Sons Ltd (which owns Jaguar Land Rover among many other huge companies) and Cyrus has just been appointed as its new  chairman at just 44 years of age.  I was commissioned to photograph them on a visit to Warwick Manufacturing Group at the University of Warwick.

 Ratan Tata

 Cyrus Mistry









N.B. This blog covers just the PR, commercial, corporate editorial, architectural and aerial photography and videography side of my business.  Please see my Reportage Wedding Photography Blog for up-to-date news about the wedding and portrait side of my business. 

Saturday, 1 December 2012

Top Rated Business Award from Free Index

I have just received my 5oth fabulous review on Free Index (it's a really lovely one too!) which now qualifies my business for one of their "Top Rated Company" awards.  My average rating is an amazing 4.9 out of 5 and I am currently ranked 6th out of 3,183 UK photographers.  A huge thank-you to all my clients who have taken the time to write a review for me.  I really appreciate it.  8-)

Sunday, 7 October 2012

Stop-motion Video for iAutoUK's Franchise Launch

I have just produced a stop-motion video for iAutoUK, the UK's only independent car servicing specialist.  

iAuto UK have just launched the franchising of their company at The National Franchise Exhibition 2012 at the NEC in Birmingham.  They particularly wanted a stop-motion video to recreate the excitement of the show.  This style of video used not only my skills as a stills photographer in taking each individual frame, but I my skills as a videographer, as I had to shoot my sequences of still photos as if I were shooting video in order to tell a story about iAutoUK at the show.  It has made quite a fun short film.  I hope you like it.





N.B. This blog covers just the PR, commercial, corporate editorial, architectural and aerial photography and videography side of my business.  Please see my Reportage Wedding Photography Blog for up-to-date news about the wedding and portrait side of my business. 

Tuesday, 2 October 2012

A Short Film based on Still Photographs

I have just produced a short film on Norton House, a Leicester-based charity which provided supported homes for people with mental health problems.  

Instead of using conventional video, I used still photographs to accompany the voices of four service users who describe what life was like before they came to Norton House and also what life is like now.  I think that the use of animated still photographs with audio life stories is a powerful way to illustrate the good work that this charity does.





N.B. This blog covers just the PR, commercial, corporate editorial, architectural and aerial photography and videography side of my business.  Please see my Reportage Wedding Photography Blog for up-to-date news about the wedding and portrait side of my business. 

Monday, 24 September 2012

Business video for Coventry Car Servicing Company

It has been an incredibly busy time for me recently, shooting lots of still photography jobs, however, I have just produced another business video.  This time, it is for Coventry-based German car servicing specialist iAutoUK.

The film is based on a voiceover with the relevant visuals layed on top.  Anyway, here it is...




N.B. This blog covers just the PR, commercial, corporate editorial, architectural and aerial photography and videography side of my business.  Please see my Reportage Wedding Photography Blog for up-to-date news about the wedding and portrait side of my business. 

Monday, 10 September 2012

Business Video for Leicester Coach Company

I have just produced a short promotional business video for Leicester based coach hire company, Woods Coaches.  It is based on a voiceover by the company's transport manager and the film shows the full range of services (using a wide range of coaches) that they offer.  I also took some still photos for them too, so they now have plenty of still and moving images for their new website.



Short commercial videos are becoming more and more popular and it is an increasing side of my business.  My clients like the fact that I can shoot still photos as well, so I am more than happy to do package deals for both stills and video.






N.B. This blog covers just the PR, commercial, corporate editorial, architectural and aerial photography and videography side of my business.  Please see my Reportage Wedding Photography Blog for up-to-date news about the wedding and portrait side of my business.