Tuesday 26 March 2013

How to Make Polythene Bags Look Interesting!

I have recently been commissioned to photograph some polythene bags, straws and their packaging.  My brief?  To make them look interesting.  No pressure then!

The job was actually a re-shoot as my client had already had their products photographed by a "photographer" who until recently had been an IT consultant.  Apparently, he had a big lottery win which enabled him to give up his job and turn his hobby into a new photography business.  He had the money to buy lots of very expensive camera equipment.  Unfortunately, he had all the gear, but no idea.  The resulting photos were among the worst I have ever seen on a website.  While they were in focus and correctly(ish) exposed (both of which would be taken care of by the camera, the background was terrible (with a line that cut through the photos where two bits of background were joined together, the composition was non-existent and the lighting was very uneven.  The empty bags and straws were just photographed lying flat on a red background and they looked dull and lifeless.  Also, it was obvious that the "photographer" had supplied uncorrected digital files as none of the photos had been optimised.  Consequently, the photos were so bad that the client had to commission another photo shoot.  It just proves to dispel the urban myth that all you need to be a good photographer is an expensive camera.

Here are some of my shots...









I was also asked to take some shots of the staff in their working environment...






Please CLICK HERE if you would like to see more examples of my commercial photography.


N.B. This blog covers just the PR, commercial, corporate editorial, architectural and aerial photography and videography side of my business.  Please see my Reportage Wedding Photography Blog for up-to-date news about the wedding and portrait side of my business. 







Tuesday 5 March 2013

Business Video of Trade Show at the NEC, Birmingham

I have just produced a short business video of The UK Concrete Show 2013 at the NEC (National Exhibition Centre) in Birmingham.

Being a very specific technical trade show, it was quite a challenge to get a lively and interesting film, but I feel I have achieved just that.  See what you think...




N.B. This blog covers just the PR, commercial, corporate editorial, architectural and aerial photography and videography side of my business.  Please see my Reportage Wedding Photography Blog for up-to-date news about the wedding and portrait side of my business.