My brief was to take a range of shots to to show the different sides of Glynis' business. I took some softer shots to illustrate the mediation side of the business. Due to client confidentiality, we obviously had to use models instead of a real couple! The mediation room had soft furnishings and Glynis wore fairly neutral clothing. I had to take photographs to make Glynis look friendly and approachable (which she is anyway!).
I then set up my studio lights and a white background to take take some modern business portraits. Bright white backgrounds are very popular these days as they look fresh and they are ideal to use as cut-outs or on business cards and in publications. Glynis changed into a sharp business suit to portray the legal side of her business. I took a variety of serious, smiley and some in-between.
Lastly, I took some shots of Glynis at her desk. I needed to take some shots that showed she was serious, but still approachable. The inclusion of a plant in the background softened the feel of the photographs, but still made them look business-like. I used differential focus to blur the background and to make the viewer focus on Glynis. I felt a neutral expression was best for these shots as it portrayed the serious but approachable look that a is appropriate for a solicitor. I also took some smiley photos (one of which is shown in black-and-white at the top of this article) as Glynis is naturally a very happy and smiley person, so I thought her personality shone though in those photos.
Hopefully, you will have now seen that I give careful thought to the exact look and feel of business portraits and this article illustrates that a business portrait session can be tailored to suit your needs. If your business portraits are looking a bit tired or out of date and you would like some new ones, why not give me a ring on 07973 638591 to discuss your requirements. You may also like to see my website to see more business and corporate photography: www.martinneeves.com
No comments:
Post a Comment