Owning a Camera doesn't make you a Photographer.

I've just been booked for a PR job by a man who runs a public relations company and like me, he used to work for newspapers. He said that he spends his days dissuading his clients from taking their own photos as most of them own digital cameras and think that's all there is to it.  The photos they take may be technically correct (ie.e in focus and correctly exposed), but the lighting and composition are usually terrible the photos are usually shot with very little imagination.  He tells them that they could hang a stethoscope around their neck, but they wouldn't call them-self a doctor! I couldn't agree more.